Chief Revenue Officer

Position Title: Chief Revenue Officer (CRO)
Location: Remote
Reports to: Chief Executive Officer
Department: Executive Leadership
Direct Reports: Sales, Marketing, Partner and Client Success
Status: Leadership Team Member

About Us:

Netfor provides business process outsourcing (BPO) services to for-profit, not-for-profit, and government organizations across Field Services, Technical Support, Customer Service, Fulfillment, and Staffing.  The People Services department provides back-office support in Human Resources, Training, IT development/support, Business Intelligence, Knowledge Management, and Process Improvement.

Position Overview

The Chief Revenue Officer (CRO) is accountable for all activities that generate revenue for Netfor. This executive leads and aligns Sales, Marketing, Partner Management, Client Success, and Account Management under a unified revenue strategy. The CRO ensures that the entire revenue engine—from lead generation through client retention and expansion—operates with discipline, predictability, and measurable impact.

As a strategic advisor to the CEO and an active member of the leadership team, the CRO drives growth through clear market positioning, disciplined pipeline management, and strong customer and partner relationships. The role is responsible not just for acquiring revenue, but for protecting it, expanding it, and forecasting it accurately.

Key Responsibilities

Revenue Strategy & Leadership

• Develop and own Netfor’s integrated revenue strategy across sales, marketing, partner channels, client success, and account management.
• Set measurable revenue targets and establish the processes, KPIs, and operating cadence needed to achieve them.
• Ensure tight alignment between demand generation, sales motions, partner programs, and client lifecycle management.
• Serve as the executive voice of revenue within the leadership team.
• Lead the commercial strategy, pricing, and adoption of AI and hybrid CX offerings (including 3rd party SaaS products such as ConnexAI) to optimize the balance of revenue, gross margin, and client outcomes.

Sales

• Own the end-to-end sales organization, execution of strategy, and performance to deliver predictable new bookings and expansion revenue through the quota-carrying sales team.
• Define and operate the sales go-to-market motions (segmentation, coverage model, inside vs. field/strategic sales), as well as the ideal customer profile.
• Set sales targets, quotas, and compensation design in partnership with Finance and People Services.
• Drive disciplined pipeline management and forecasting: enforce CRM hygiene, opportunity qualification, coverage ratios, and regular deal reviews.
• Establish and maintain repeatable sales playbooks (qualification, pricing/discount approvals, contracting, win/loss processes).
• Hire, coach, and develop sales leaders and reps; oversee enablement programs to shorten ramp time and improve win rates.
• Serve as executive sponsor on key opportunities, while quota-carrying sellers own day-to-day prospecting, deal execution, and closing.
• Run cross-functional alignment with Marketing, Partners, Client Success, Product, and Delivery to convert demand into revenue and ensure healthy account economics.

Marketing & Demand Generation

• Oversee strategic marketing direction, ensuring campaigns and positioning reflect Netfor’s identity, value propositions, and growth objectives.
• Guide demand-generation efforts to build a predictable, qualified pipeline.
• Ensure the marketing function supports brand strength, thought leadership, and high-quality lead acquisition.

Partner Management & Channel Growth

• Lead the partner ecosystem strategy with a focus on measurable contribution to revenue and market expansion.
• Strengthen partner relationships and establish clear program expectations, metrics, and growth paths.
• Diversify revenue by cultivating high-performing referral, reseller, and strategic alliances.

Client Success & Account Management

• Ensure the client experience directly supports retention, revenue protection, and expansion.
• Implement structured account planning, renewal processes, and upsell/cross-sell strategies.
• Build a culture of proactive client engagement focused on outcomes, satisfaction, and long-term relationships.

Operational Excellence & Forecasting

• Establish a disciplined revenue operations framework—including forecasting, pipeline management, dashboards, and performance tracking.
• Use data to drive decision-making, identify risks early, and maintain accountability across teams.
• Partner with Finance and Delivery leadership to ensure feasible, profitable commitments and scalable growth.

Leadership & Team Development

• Mentor and develop the leaders reporting into the CRO function, ensuring clarity of role, accountability, and career growth.
• Foster cross-department collaboration, especially between revenue functions and service delivery.
• Promote a culture of transparency, execution, and continuous improvement.

Qualifications & Experience

• Proven executive leadership of revenue-generating functions (CRO, CMO, SVP Sales/Marketing or equivalent), including hands-on experience managing multi-disciplinary GTM teams (marketing, partnerships, account management, client success).
• Demonstrated success scaling B2B services revenue—preferably in technology, managed services, or customer-experience businesses.
• Deep commercial and operational expertise in forecasting, pipeline management, and revenue operations.
• Data-driven decision-maker with strong analytical skills and a track record of using metrics to improve performance and predictability.
• Experience designing and implementing repeatable sales, partner, and customer-success processes that increase win rates, retention, and expansion.
• Proven ability to hire, develop, and retain high-performing go-to-market teams.
• Executive presence and influence—comfortable operating at the board/CEO level while also driving tactical execution across operational teams.
• Excellent communication and stakeholder-management skills, including close partnership with Finance, Product, and Service Delivery.

Success Measures

• Achievement of annual revenue targets (new, renewal, and expansion).
• Predictable and accurate revenue forecasting.
• Strength and growth of a qualified pipeline.
• Increased client retention, satisfaction, and lifetime value.
• Growth of partner-generated revenue.
• Unified revenue operations across all reporting functions.
• Improvements in sales productivity (e.g., ramp time, win rate, average deal size).

Reporting

• Reports directly to the CEO.
• Member of the executive leadership team.
• Direct reports: Marketing, Sales, Partner Management, Client Success & Account Management (names above).

Work Environment

Remote-first role. Must be able to work effectively across time zones and travel as required for key customer, partner, and leadership meetings. 

Expected Hours of Work

Full-time executive role; standard leadership availability during business hours with flexibility for evening or weekend commitments when required by business needs.

Travel

Moderate travel expected for customer meetings, partner events, and leadership off-sites.

Other Duties

This job description represents core responsibilities but is not exhaustive. Duties, responsibilities, and activities may change as Netfor’s business priorities evolve.

DISCLAIMER

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities.

Netfor, Inc. is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Netfor, Inc. participates in E-Verify.

Netfor, Inc. will not sponsor applicants for work visas.